The 2nd Hair Products Expo, themed "Gathering in the Hair Capital, Creating Brilliance in Juancheng," opened in Juancheng, Heze — known as the "Capital of China's Hair Industry" — with a 3-day run.
The vice chairman of the China National Light Industry Council Import & Export Chamber of Commerce attended, emphasizing that hair products are a characteristic advantageous category for China's stable foreign trade and employment promotion. Juancheng county has gathered a thousand business entities, driving employment for nearly 100,000 residents. Premium hair extensions command a 70% global market share, with products sold to over 80 countries and regions.
The expo builds an industry empowerment model of "expo + industrial park + bonded warehouse," inviting domestic and international industry representatives and buyers for matchmaking, helping to expand into diversified overseas markets including Europe, America, ASEAN and the Middle East.